Almost 66% of
Australians believe that
newspaper journalists “often get their facts wrong,”
while 56% say the same about magazines, 53% have
doubts about TV stations.The outlets most often
identified by consumers as “not accurately and fairly”
reporting the news are the Herald Sun (Melbourne),
The Daily Telegraph (Sydney).
80% of the journalists polled either agree or strongly
agree with the proposition that “the community has a
negative perception of journalists and the work they produce.”
And they put that down to public perceptions of
sensationalist reporting (79%), inaccurate reporting
(60%), the power of media companies (43%), and the
adversarial nature of journalism (41%).
But journalists think that the perceived bias of media
companies is another factor contributing to their bad image.
News Ltd is identified by 40% of journalists questioned
as “the most politically biased media organisation in
Australia. Asked which media outlets are “the most accurate
and credible,” 62% of journalists nominate ABC radio, 52%
nominate ABC TV.
The owners use their media to get what
they want. A large majority of journalists
polled (73%) agree that media proprietors “use
their outlets to push their own business and/or
political interests to influence the national