Fighting Fake Media; 28/5/19; Lipstick on pigs -rebranding journalism;

RUBBISH JOURNALISM, AND ITS TEACHERS

And you wonder why journalists seem disastrously out of touch with what people actually vote for. Consider: the activist-infested journalists' union recruits members "angry" at Morrison's win, while journalism lecturers rail at the Islamophobia of opponents of female gential mutilation and fail to teach the basics of writing news. Read on.

27/05/2019 LINK

Paywall

Andrew Bolt is giving advice on what it means to be a journalist, can you believe that? He is the very opposite of one. He has openly admitted he hates journalism and was always born to be what Murdoch wants. A salesman a pig in lipstick who once tried journalism but failed to make the grade. Bolt says he always prefered creative writing. Obit writing was his bag, not journalism. He wasn't good at anything that required hard research, basics, and the principles of authentic journalism. The collection of data, facts, their verification and analysis from the ground up wasn't for him. After all, he was once a minder to a belly dancer, so he wanted us to believe. To be a journalist, one needed to be social in the mix, but Bolt has always been "shy" was his excuse. Not the qualities expected in a real newsroom.
For Murdoch's business model that has become increasingly too labour intensive expensive and requiring trained staff and therefore passe. He needed personalities to sell his product, which wasn't news but influence. His was a pig in lipstick.
The modern media Corporation doesn't need journalists but Churnalists manufactured celebrities to deliver it and lawyers to protect it and a business model to make it all hang together for a specific consumer. It's not a product for the general public, but one that serves and reinforces the opinions of a team, and echo chamber already in place the powerful and wealthy. Distribution of the message need only be from of a nucleus a sliver of a newsroom and only needs an intranet and a few editors nationwide to keep it all together.
The reason why real journalists working for News Corp and Sky like David Speers are either being dumped or are constantly jumping ship. While others are openly expressing their alarm, dissatisfaction and discontent publicly about the editorial policies behind the Murdoch Corporation. It's why there are signs of s rebellion in the Murdochian universe. It's the real reason for Bolt's constant attack on "real" journalism and news because he's involved in something entirely different that's not and needs to be sold as something it isn't.  Yes, he's a pig in lipstick and influencer who in recent years has had to work louder and harder not for everyone but to reach a particular demographic of advertisers lobbyists and consumers only.
 The Murdoch org doesn't need Journalists; it needs a nucleus of personalities to deliver opinion as news. Journalists are a threat to be countered they reside at the ABC, Universities, and associations and need to be neutered. Their definition changed to have Murdoch's world appear to be the real deal the very word "journalism" needs to be reinvented and re-branded when in fact it's only "advertising." and not even opinion. One can only imagine the money received from Clive Palmer during this election campaign.

Sky’s jump to the right has boosted ratings – but at what cos

By appealing to a conservative base, the 24-hour news channel may weaken its influence

 Using this metric, Paul Murray Live averages 275,000 weekly viewers, with The Bolt Report nearing 240,000 and Credlin on almost 200,000.

Waleed Aly gets X4 in a single night, so any news of increased ratings at Sky is hardly making meaningful comparisons nor is the content worthy of comparison it why it's putting lipstick on a pig.

"For someone like Alan Jones, who is already on the radio and in print, Sky is just another way to reach more people," the producer says.
However, Andrew Bolt has lost his radio gigs. His blog has become a paywall for News Corp, and his podcasts died stillborn. His presence seems to be shrinking, and during this election, he was hardly a presence. His efforts for Tony Abbott certainly did nothing, so he's no unsung hero but a puffed up one at best.

Sydney to get water restrictions for the first time in a decade

By Ashleigh Raper

Posted 45 minutes ago | Updated 44 minutes ago

Level one water restrictions will be enforced in the Harbour City this Saturday for the first time since 2009, as dam levels drop to about 53 per cent and much of NSW remains in drought.
Not so Melbourne the ALP state of progressive thinking on Climate Change . We built a desalination plant