Marshall McCluhan a devout Catholic defined Morrison's style of "pressers" as "not hot" but "cool" more propaganda than information and definitely fake News to appease the ears of the converted or his "tribe" according to Foucault. It's all just "culture wars" as far as Morrison is concerned there aren't any real material facts.
Morrison is simply scared of losing any more LNP moderates while not ruffling the nutters in Joyce's Right-Wing National Party. He needs them all to stay inside his camp to maintain a majority government. Particularly the moderates for having moved so far right to appease the absolute extremists in the Coalition. He was prepared to kick a silent antivaxxer Djokovic out of the country but he keeps the loud George Christensen, Canavan, and others in his Party Room close. Morrison brags about one and stays shtum or whispers on the others. Yet, he is, or was happier to see the real Liberals like Banks, O'Dwyer, Bishop leave.
Morrison is no fan of public service and leaves servicing the public up to private enterprise as reward to his donors. He shuns the ABC in favor of Peter Costello's 2GB and Murdoch's Sky. His CV shows he doesn't hold the hose and never has preferring others to do the work while he networks. That way hes Teflon and nothing has ever been his fault even when the shit hits the fan. Hot News is according to McCluhan the critical and rational analysis of facts, comparative statistics, actions in context, and history that test or are a yardstick to what Morrison says the government is doing. When applied Real News is the enemy of the Morrison Government who can fool the electorate some of the time but not all of it as Morrison constantly does.
In among a string of election campaign failures, Morrison had a regular habit of leaving or being pushed out of jobs before his contracts were finished.There were two stints that have, perhaps understandably, been scrubbed from his Wikipedia page.
The first was a period at big four consulting group KPMG in 2000, where he was attempting to start up a tourism practice.
The second was an ill-fated turn as the strategic director for the campaign of New South Wales Liberal leader Peter Debnam during his failed 2007 election bid.A self-styled “marketer” (he actually has a Bachelor of Science in applied economic geography from UNSW) Morrison instead hired others to do the marketing work, according to a number of people that worked with him in his various tourism jobs, while he focused largely on the networking.
This networking brought him into contact with Liberal grandees who promoted him ever higher, until he landed in — or rather was parachuted into — federal parliament in 2007.
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